Municipal Solid Waste Knowledge Platform

The Solid Waste Management rules 2016, spell out the importance of setting up of compost plants and the channeling of vegetable, fruit, flower, meat, poultry, and fish to such plants to promote composting. The rules also capture the need to phase out the use of chemical fertilizer in two years and use compost in all parks, gardens maintained by the local body and wherever possible in other places under its jurisdiction.

While it is important for the creation of an environment suitable for compost production, it is equally important to reflect upon promoting and marketing of compost within potential markets. The rules pave the way to the Ministry of Chemicals and Fertilisers, to provide market development assistance on city compost and ensure the promotion of co-marketing of compost with chemical fertilizers. Further, the government has also announced a subsidy on sale of fertilizer at Rs. 1500/ton of compost. Yet the compost manufacturing facilities feel the heat when it comes to enhancing the sales of compost due to various other factors.

Learning Outcomes:

• Barriers facing the Indian waste processing facilities behind marketing and sales of products
• Corrective steps and strategies that could help address these issues
• Policy measures that could help alleviate sales of proceeds from waste
• Use of technology and online platforms to increase visibility of products
• Global perspective on the best practices available on successful marketing techniques
• Corrective steps and strategies that could help address these issues

This webinar took place on February 9, 2018,  at 2:30 pm India time and was organized by TERI on behalf of the CCAC Waste Initiative.